Think together about words that mean different things in different contexts (homonyms). Examples: right, match, mean, point, rest.
Think together about words that mean different things in different contexts (homonyms). Examples: right, match, mean, point, rest.
Imagine your child worked in Marketing for Apple and a new iPhone was being launched. Ask them to translate the following FEATURES into customer BENEFITS: lighter handset, longer battery, more apps. This is a basic rule of good marketing copy - the text should speak to the value for a customer, not just the specifications of the product.
1) Let's say the new phone was lighter. How could you talk about that?
2) What does a lighter phone mean for the person using it?
3) Similarly, what are the benefits of a longer battery life to the user?
Imagine your child worked in Marketing for Apple and a new iPhone was being launched. Ask them to translate the following FEATURES into customer BENEFITS: lighter handset, longer battery, more apps. This is a basic rule of good marketing copy - the text should speak to the value for a customer, not just the specifications of the product.
1) Let's say the new phone was lighter. How could you talk about that?
2) What does a lighter phone mean for the person using it?
3) Similarly, what are the benefits of a longer battery life to the user?
Shout out any adjective and have your child shout out the opposite. You can start with simple pairs (for example: high - low; cold - hot; big - small) and work your way to harder pairs (for example: fizzy - flat; shiny - matt; transparent - opaque).
1) High! What is the opposite?
2) Cold, big, short, hard, strong, fizzy, shiny, transparent, hungry.
3) Now you shout out a word, and I have to shout the opposite?
Shout out any adjective and have your child shout out the opposite. You can start with simple pairs (for example: high - low; cold - hot; big - small) and work your way to harder pairs (for example: fizzy - flat; shiny - matt; transparent - opaque).
1) High! What is the opposite?
2) Cold, big, short, hard, strong, fizzy, shiny, transparent, hungry.
3) Now you shout out a word, and I have to shout the opposite?
You will love the quick, fun and stimulating questions we will send you - and so will your kids